Modern Marketing Principles Textbook
Efficiently Teach Core Marketing Concepts and Provide Real-World Application In Your Course
This textbook includes over 130 classroom resources!
- 21 assignments
- 7 expert sessions
- 14 video cases
- 16 lecture slide decks
- 16 quizzes
- 16 exams
- 5 class engagement videos
- Online teaching guide
- Badge graphics
- Syllabus
- Course schedule
- And much more
Video Case Studies
Let your students solve real world problems with these exercises. Accommodate any size class, letting students work the problems individually or as a part of a team.
Co-authored with Jerry Rackley from the Spears School of Business at Oklahoma State University, set yourself up for success in your class.
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